Spotlight on: Surefit

Surefit, a family-owned business, was founded in Melbourne in 1984 with the goal of providing Australian children with the comfiest, highest-quality shoes possible. Their mission is to "make every step stronger," - by designing and producing shoes that meet the unique needs of growing feet.

 John, Surefit’s owner, grew up watching his mother hand-stitch shoes in the garage of their family home. In 2002, John took over the Surefit brand, and he has since been committed to continuing the family tradition of creating top-quality shoes.

 Surefit shoes are designed specifically for Australian children and are made to the highest standards. The shoes are built with features that are important for foot health, such as heel stability, arch support, and antibacterial insoles. Moreover, the company's unique Flex System in the outsole allows the outsole to adjust with the natural motion of a child's growing feet, which helps to prevent common foot problems.

 In addition to prioritizing foot health, Surefit is committed to using only the highest quality materials. The company only uses chrome-free leathers, which are free from harmful chemicals that can cause allergies or other health problems. Plus, their fully-recyclable packaging and water-based paints are friendly for our planet.

 You’ll likely recognise Surefit’s iconic ‘Mani’ boots, but the brand offers a wide range of quality leather sandals, school shoes, sneakers, slippers, and ugg boots. All of Surefit's shoes are designed to meet the unique needs of growing feet, and the company is constantly innovating to improve its products.

 Surefit’s commitment to foot health, high-quality materials, and innovative design has made it a trusted name in the footwear industry – and a Shoe Warehouse favourite. Next time your little ones need new shoes, consider Surefit for the best in comfort, quality, and foot health.

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